Fleming College to receive design award for Haliburton School of Art + Design rebrand
Haliburton, ON (Oct. 21, 2016) – The Association of Registered Graphic Designers (RGD) is recognizing the transformation and rebranding of Fleming College’s Haliburton School of Art + Design (HSAD) with a prestigious design award.
Fleming College will receive an RGD In-House Design Award of Distinction at the Association’s upcoming DesignThinkers conference in Toronto on Nov. 4.
Formerly known as the Haliburton School of The Arts, Fleming College introduced the new name and brand last February to better reflect the blend of art, design and heritage programs offered within the School.
The new visual identity, designed by Fleming’s Marketing team, was inspired by the iconic Haliburton Campus red doors that symbolize the opening of creative possibilities for students in all programs, and the School’s longstanding history in providing art education since 1968. The addition of + Design denotes the School’s unique suite of integrated programs that fuse hands-on studio art practices with design studies.
“It looks elegant and minimal on its own as a logo, but can also be transformed into a pattern or a graphic image... I also love that despite its minimalism it still has personality and is personalized to the school by referencing the red doors. Lastly, the execution and typography are all tight. The typeface choice balances well with the heavy “H” graphic and feels appropriate for a design school,” said RGD award judge Sabrina Majeed.
The Fleming team responsible for the rebranding included HSAD Dean Sandra Dupret; Drew Van Parys, Executive Director of Marketing and Advancement; Graphic Designer Luke Despatie; and Marketing Consultant Lori Humphrey.
The RGD In-House Design Awards are for internal creative employees working within companies, associations, government and other organizations and are intended to demonstrate the value and effectiveness of in-house designers. RGD selected 42 winning projects from 240 submissions received from in-house designers from across Canada.
About Haliburton School of Art + Design
The Haliburton School of Art + Design is a leader in providing unique and flexible art and design education through its diploma, certificate and graduate certificate programs. The School encompasses 18 art, design, and heritage programs at the Haliburton and Sutherland campuses of Fleming College. Students create their art in spectacular natural environments, supported by dedicated faculty and welcoming communities. Graduates also have the opportunity to take advantage of pathways to a degree at Canada’s top art institutions. Visit hsad.ca for more information.
About Fleming College
Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 100 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Justice and Community Development, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 5,800 full-time and 10,000 part-time students, and 71,000 alumni.